Last month we launched our new chocolate bar called the “Wild Boar” at the Fancy Food show in San Francisco. If you’re not in the food industry and you are reading this blog, you should know that the Fancy Food show is a huge convention full of gourmet food from all over the world on display for three days. There is cheese, salami, olives and prosciutto that you can taste to your heart’s desire as well as hundreds of chocolate, candy and snack companies! So much delicious food you feel like you have died and flew up into food heaven!
The Wild Boar chocolate bar we launched at the show took ten months to create. In the first month we had to eat A LOT of chocolate – I know, it’s a rough life. We must have tested 80 chocolate bars and even our Sales Manager told me, “no more chocolate!” Since some of the chocolate we tried had come from my trip to Paris, we decided on the Single Origin chocolate processed in France since it had the strongest cocoa taste. Did you know Europeans eat twice as much chocolate than North Americans? Who would have thought us chocolate diehards didn’t eat enough!!! Inspired by its flavour and due to the fact it came from the various jungles of Ecuador, Dominican Republic and Madagascar, we decided on the name Wild Boar. (Our Truffle Pig was too cute for this wild beast!) Since then, the Boar’s character has been brought to life and is displaying its wild nature by having a food fight with his friends on the packaging.
After the show was over, my Boyfriend and I rode the on/off bus around the city. On the bus you get a narration from a tour guide and you get to see all the parts of the San Francisco that you wouldn’t normally see. It is our favorite thing to do when we go travelling. This trip, we had a blast and took the bus over the Golden Gate Bridge. It was so cold and windy our sunglasses were going to fly off, but the view was soooo worth it! The bus crossed the bridge right as the sun was setting; and the sun actually set the length of time it took to cross the bridge – it was absolutely beautiful. If you ever get the chance to ride the bus in San Francisco we highly recommend it…we did it three times!