I recently went on a trip to Texas to tour the Whole Foods stores and was inspired by the ways the stores promoted the ethical and sustainable qualities of their products. In one of the stores, the first thing I saw was a 40 foot chalkboard with the word SUSTAINABLE written across it.
When I saw this, I realized that Hagensborg Chocolates has always promoted that we choose All Natural high quality ingredients, but we have never promoted how we choose our suppliers.
I had come home with a new mandate for our marketing team to re- build our web site and let our consumers know more about our suppliers and what they are doing in their communities. Of course, I don’t have the budget or chalkboard advertisement of Whole Foods but I would like you to discover some of the fun stories we have encountered on our way.
Therefore, in my next flew Blogs I am going to share some of our supplier stories, but of course, I might not be able to give you their names otherwise our secret recipes will not be so secret!!!